The Brace Helgeson
     Group Advantage

Marketing Plan for a Prospective Seller by
The Brace Helgeson Group

• Market Analysis: Prepare Market analysis to establish fair market value looking at sold and active listings of like comparison, determining market time, market trends, and absorption rate to bring about the sale in a timely manner.
• Home Preparation Service: Consult with homeowner about property enhancements and staging to maximize sale, availability of checklists and/or video/CD presentations to help maximize show ability of property. Presentation is everything and you only have one chance at a first impression.
• Financing: Advise you on financing alternative that will maximize exposure and value.
• Preferred Vendor List: We will help coordinate the use of our preferred vendor list for repairs or work with our volume use savings and service oriented responsive people.
• Facilitate Listing: Prepare and complete all forms to facilitate listing including property specifics, listing agreement, agency relationships, amendments, well disclosures, association disclosures, septic disclosures, home warranty programs, inspections for municipalities, house inspections, listing data forms, net proceeds, showing information, county tax information, plats, and title information.
• Arranging: Arrange for reflective lawn sign placement, electronic supra lock box, and a web site address.
• Direct Line: Direct Line on all advertising and signs answered live 8 to 8 daily by me or a team member that is knowledgeable about your home and Blackberry Email Pager that emails directly to me of any interest in your home from multiple web sites.
• Property Flyer: The Brace Helgeson Group will provide a property flyer with colored pictures and detailed, complete information about your property.
• Appointment Desk: Arrange and record all showings for your property through our appointment desk with the hours of 8:30 to 7:00 Monday thru Friday, 9:00 to 5:00 on Saturday and 10:00 to 4:00 on Sunday.
• Screening Prospects: You will not waste time with people who are not seriously interested in buying.
• Listing on MLS: We will complete a detailed Listing Entry with all fields completed, public and agent remarks, multiple photos with proper pixels for easy downloading, media page (an area where significant property information can be detailed), secondary areas where needed, team loaded the day of listing activation with attention to detail.
• The Team Approach: You get an entire team of Realtors and staff for the price of one, a specialist to help you every step of the way.
• A system for everything: Our systems allow us to attend to all the details of marketing and sale of your home so nothing goes unnoticed.
• Listing Coordinator: Our team has a full time listing coordinator available to you during the business day to answer any questions and work on any details of the marketing and sale of your property.
• Video Tours : Our team has video tours that feature the new “quick download” on our website.
• Realtor Tours : The Brace Helgeson Group holds a Realtor Open House on the Tuesday after the activation of your listing where we invite realtors to come to your home for a light lunch and preview the listing for their potential buyers.
• Signs: Directional Arrow and additional signs will be placed for your property if allowed by your municipality.
• Email blasts: We will advise the 3500 Coldwell Banker Agents of the features and benefits of your home through an “e-mail blast” so they can pass this information on to their waiting buyers.
• 4-Color Brochures: The Brace Helgeson Group will provide attractive 4-color brochures with multiple photo format and detailed information about your property & schools. This is done on a professional typeset format and printed by a third party vendor.
• Community Book: We will also provide a customized community book that will give potential buyers information on nearby shopping, parks, places of worship as well as average utilities and county information.
• Advertising: We will advertise your property in the Star Tribune Picture Classified for Thursday or Sunday using color where available with selected photos, creative text & will be web site directed. We also advertise in neighborhood specific publications that generate interest in your property.
• “Just Listed” cards: The Brace Helgeson Group will send out just-listed cards to 500 neighbors that bring interest to your property directing them to call or visit your property website.
• Open Houses: We arrange, if desired, for open houses to be held by an enthusiastic and competent agent, with a close follow-up on any prospective buyers. This gives prospects the ability to tour your home in a leisurely, yet thorough, manner.
• Buyer specialists: Brace Helgeson employs two full time buyer specialists that are available to show your property whenever a buyer can look at it. If a buyer drives by your home, or calls in on an ad and wants to see your home right away, we are available. They answer our e-mails and phone calls in “real time” through our state of the art Lead Router system.
• Internet Web Sites: We use internet web sites for relocating buyers through monstermoving.com, realtor.com, homelog.com, gooder.com, homevalues.com, servicemagic.com, homeagain.com, ired.com, yahoo.com, homes.com, startribune.com, twincitiesmnrelocation.com, wheretolive.com that all link to BraceHelgeson.com.
• Networking: The Brace Helgeson Group uses a National Network of Realtors that give us buyer referrals though Home Agent International, Employee Relocation Counsel, National Realtor Referral Roster, Certified Residential Specialists CD_ROM, Certified Real Estate Brokerage Manager, REBAC’s Accredited Buyer Representative Directory, and Upgrade and Hyperlink at ired.com.
• Website: Brace Helgeson can offer extensive 24-hour exposure via the Internet and his website, BraceHelgeson.com, with the finest upgrades available.
• Page views and Mini-showings: My Listing Coordinator will track BraceHelgeson.com, CBBurnet.com, Realtor.com and 20+ other websites and update you every week as to how many page views and mini-showings your listing is experiencing. The Brace Helgeson Group website averages 150 hits per week per listing.
• Monthly Evaluation Reports: We will get feedback from real estate agents via phone, fax or email who have inspected your property and report it back to you with monthly written progress reports. These will include properties that you are competing with, homes that have sold in the price range that your home is at, advertising that has happened and plans that are coming up, and market changes that you need to be aware of in order to bring about your sale. You will never be left wondering what is going on!
• Concierge List: Use the Brace Helgeson Group concierge list which includes such services as appraisers, painters, handy man services, etc to help facilitate a quick sale with minimum problems and hassles.
• Utilities: The Brace Helgeson Group will provide you with phone numbers for helping you disconnect your utilities or we will get them disconnected for you.
• Qualified Buyers: Feel comfortable that you will be working with qualified buyers and their agents to fax, mail, and email pertinent information to bring about a purchase agreement and sale.
• Stay informed: The Brace Helgeson Group will keep you informed as to any changes in the market, in both house prices and their financing, and advise you as to how these changes may affect the sale of your property.
• Representation: The Brace Helgeson Group will represent you in the presentation of all purchase agreements, including those of cooperating brokers, and help to negotiate the best possible price and terms to meet your needs. My 24 years of experience and successful working relationship with Realtors, lenders, title companies, inspectors, and vendors will bring about the sale success you desire. We will use the best of today’s technology to facilitate the purchase agreement including two fax machines, document scanners for email, full time administrative group, and express mail services.
• Potential Problem Services: Work with qualified inspectors dealing with Radon Mitigation, Lead disclosures, Mold mitigation, Water infiltration through foundations or roofs, and/or the myriad of potential problems that can be dealt with in a knowledgeable and professional manner. Guiding you through the thickest of regulations and possible pitfalls.
• Full Time Closing Manager: My closing manager will handle all follow-throughs during the period between acceptance of the purchase agreement and the closing. Handle all situations that may arise and keep you informed as to what is going on concerning mortgage, title, appraisal, plat drawings, water and septic certifications, disclosures, association documents, legal, contingency removals, date-time-location of closing, walk-thru, reminders on utility changes, packing information, communications with all vendors of the transaction, details leading up to closing and other closing procedures.
• Closing: The Brace Helgeson Group uses an in-house Coldwell Banker Closer to facilitate a smooth and effortless closing in less than an hour and deliver your check. Do be aware that certain mortgage companies wire funds for closing and the check may not be immediately available at the closing table.
• Finalize the closing: Our average closing takes less than 60 minutes! We also will give you a self-inking stamp of your new address plus documents mailed for your current year tax return.